The last series I filmed (in 2014, I think?) was called Ruth Watson Means Business! (and, yes, it was a veritable beast of a title). Anyway, it completely bombed thanks to the great and good of Channel 4 deciding to put it out at 10.00am without a single scrap of publicity.

For me to do anything else it would require a producer and commissioner who can show imagination, daring, talent, belief, intelligence and general bottle. I really don’t want to do anything about transforming a business but I would love to interview interesting people from diverse backgrounds.